Serviceplan
Brand Book
CAN DO DECODED
o2, a major telecommunications provider in Germany, developed the brand book "CAN DO DECODED". It contains the DNA of people who have been real game changers and conveys the brand values. The mixing of DNA into the book's printing ink demonstrates the brand's passion for innovation.
Credits
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Client:Telefónica Germany GmbH & Co. OHG, Munich, Germany
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Design:SERVICEPLAN GERMANY, Munich, Germany Studio Oeding, Hamburg, Germany
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Project Team:SERVICEPLAN GROUP: Alex Schill (Global Chief Creative Officer) Till Diestel (German Chief Creative Officer)
SERVICEPLAN GERMANY: Leif Johannsen (Managing Creative Partner) Patrick Matthiensen (Managing Creative Partner) Myles Lord (Managing Director) Daniel Steller (Creative Direction) Max Seidler (Creative Direction) Tudor-Ionel Cucu (Art Direction) Jonas Bolzenius (Senior Art Director) Sabrina Schwartz (Client Service Director) Nico Lohmann (Account Management) Jennifer Grünsfelder (Account Management)
Telefónica Germany/o2 Deutschland: Michael Falkensteiner (Director Brand & Marketing Communications) Kathrin Schneider (Senior Strategist)
