Beverage Packaging

Budweiser Boombox Package

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This special promotional packaging was developed as part of a summer event combining beer and music. It integrates 473 ml cans of Budweiser into a package that looks like a nostalgic boom box. The packaging is designed for use as a Bluetooth speaker, instead of throwing it away immediately after purchase. The beer boxes are made of recyclable cardboard in order to generate less waste. Each side is printed with graphics of speakers and woofers, so consumers buying more than one package can combine them to create a premium stereo sound system.

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Credits
  • Client:
    AB InBev Korea, Seoul, South Korea
  • Design:
    draftLine Seoul, AB InBev Korea, Seoul, South Korea
  • Project Team:
    AB InBev Korea: Tyler Joo (Brand Director) Lena Cho (Project Management) Annie Ko (Project Management)

    draftLine Seoul: Soyeon Yu (Design)
Budweiser Boombox Package

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