Music Packaging

BTS – Love Yourself

“Love Yourself” is the title of a series of music albums by the South Korean band BTS. They relate the story of a young love which grows and ends. The CDs are primarily for young people, geared to console them and convey the message, that true love cannot be found by people who do not love themselves. Illustrations of flowers representing the feelings of young people are used throughout the exclusive design of the CDs and the corresponding packaging, which is aimed to strengthen the image of the brand. The graphic is flowing and designed with changing colours to reflect a shifting emotional state.

Red Dot

Credits

Client:

Big Hit Entertainment, Seoul, South Korea
Design:

HuskyFox, Seoul, South Korea
Project Team:

Doohee Lee (Creative Direction) Kiyoung Jung (Creative Direction) Hyuncheol Ahn (Graphic Design)