Packaging

Bryansk Dairy Factory

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The packaging design and branding for Bryansk Dairy Factory, which offers local Russian milk products, follows a minimalist concept to highlight the premium quality of the products. The created brand does without familiar dairy category clichés because it is aimed at consumers who are smart enough to not need emotional extras. Rather, the focus shifts to a brand seeking the best quality-price ratio, one that still believes in industrial dairy and is committed to simply offering a good product instead of merely showcasing it in bright packaging. This approach unites the entire spectrum of dairy products under solid branding.

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Credits
  • Client:
    OJSC Bryansk Dairy Plant, Bryansk, Russia
  • Design:
    Depot branding agency, Moscow, Russia
  • Creative Direction:
    Alexey Fadeev, Anastasia Tretyakova
  • Design Direction:
    Nikita Ivanov
  • Strategy Direction:
    Farhad Kuchkarov
  • Project Management:
    Anna Rozhnova
Bryansk Dairy Factory

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