BRICK-DESIGN® by Röben

With Brick-Design, a wide range of clinker bricks can be produced according to individual ideas and requirements. The architect becomes a creative designer with almost unlimited possibilities – and it is the campaign’s aim to make this added value tangible. In order to achieve this, there are several advertising motifs at the heart of this cross-media campaign, which illustrate the manifold design options Brick-Design offers. Firstly, sources of inspiration and sketched outlines of ideas are shown on tracing paper as it is used by architects. The second step visualises the technical execution: behind the tracing paper the finished clinker brick is visible.