Packaging

Box next to Box. two.

In order to inspire the creative world with the company’s research and developments, these boxes invite people to embark on a journey of discovery, from trend scouting to tangible design. The concept aims to highlight four trends using eight colours and three patterns, thus encouraging people to touch, turn and open the boxes. The idea is to foster individual understanding and attunement to one’s own inner voice, and ultimately also the feeling of inspiration as well as the next step of creating something new. The target group is creative people from the graphics industry, who enjoy inspiration, innovation and different perspectives.

Red Dot

Credits

Client:

Shenzhen Yanzhi Brand Management Consulting Co., Ltd., Shenzhen, China
Design:

Leonhard Kurz Stiftung & Co. KG, Fürth, Germany
Project Team:

Annie Kuschel (Head of Design Graphic Industry) Julia König (Senior Designer)