Visual Identity

Bouvet: Human touch is the difference between a circle and a rounding

Bouvet is a Scandinavian provider of technology, communications and ERM consultancy services. The visual identity symbolises the importance of every single employee, with each individual contributing to the word mark by drawing their own version of the letter O as found in Bouvet. The circles were then put together manually to form the primary graphic element. For icons, graphics and illustrations, the O was segmented and used in combination with basic Bauhaus shapes. The resulting abstract design language works well across all areas and scales.

Red Dot

Credits

Client:

Bouvet ASA, Oslo, Norway
Design:

Bouvet ASA, Oslo, Norway
Project Team:

Bouvet: Henriette Høyer (Director of Communications and Marketing) Andreas Reutz (Designer) Gry Elise Eilertsen (Designer)