Bombardier’s new brand identity is based on a new logo, which shows the silhouette of an aircraft breaking the sound barrier. The visual expression was adapted for use in all communication channels, as well as on the aircrafts’ livery, creating a high degree of recognisability.
Credits
Client:
Bombardier, Montreal, Canada
Design:
Lippincott, New York, USA
Project Team:
Bombardier:
Ève Laurier
Maria Pagano
Lippincott:
Michael Guerin
Brendán Murphy
Lizzie Harris
Devin Sager
Dan Ran
Blake Kilker
Jeroen Sikma
Will Ferguson
Where Giants Roam (Illustration)