Employee Training App

BMW Group Brand Behaviour Companion

The aim of the Brand Behaviour Companion is to provide BMW Group employees with relevant information on the topic of brand-specific behaviour. Thanks to the progressive web-app technology, the app can be used across different devices while still meeting high security standards. The combination of editorial communication, the gamification aspect in the form of an interactive quiz and a layout based on the newly developed BMW and MINI brand designs aim at a user-friendly learning process. Continuously updated articles and the compact preparation of brand-strategic content make the app a valuable tool.

Red Dot

Credits

Client:

Bayerische Motoren Werke Aktiengesellschaft, Munich, Germany
Design:

BECC Agency GmbH, Munich, Germany straightlabs GmbH & Co. KG, Grünwald, Germany
Project Team:

BECC Agency GmbH: Johannes Naumann (Creative Direction) Philipp Löschke (Project Management) Diana Schiller (Project Management) Alexander Barth (Strategic Planning) Jella Hauptmann (Strategic Planning) Leopold Kalbfell (Text)

straightlabs GmbH & Co. KG: Benedikt Kleiner (Lead Developer) Valerie Redl (Lead UI Designer) Prof. Dr. Peter F.-J. Niermann (Technical Director)