Client: TypeType Foundry, Astana, Kazakhstan
BM Daniel
Statement by the Jury
The BM Daniel typeface has emerged as something quite special: instead of adding the diacritical marks common in Vietnamese above otherwise uniformly designed letters, the font reduces the cap height of individual letters for the space needed so that the marks can all sit between the baseline and the letter height. This makes the typeface look lively and the letters seem to dance. Thanks to this fantastic idea and its playful implementation, Baemin evokes a distinctly independent and extremely versatile identity.
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Client:Baemin – Woowa Brothers Vietnam, Ho Chi Minh City, Vietnam
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Design:Rice, Ho Chi Minh City, Vietnam
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Project Team:Rice: Chi-An De Leo (Creative Direction) Sebastiaan Weyler (Creative Direction) Daniel Keeffe (Graphic Design)
Kia Tasbihgou (Typography) Nga Hoang (Account Management) Vy Vu (Project Management)