Event Brand Identity

Blueprint 2011

Back Download

Blueprint 2011 stands for an international fashion event in Singapore, presenting emerging fashion designers under the heading “Brave New World”. The key visual of the campaign shows a fashion model, dressed in avant-garde clothing, delicately emerging from a sculptural forest made of paper elements. The image thus evokes a sense of timeless beauty, yet also manages to convey a bold character of progressiveness. Itself an experimental exploration of the topic of fashion photography, the campaign merges aspects of art, design and fashion.

Red Dot

Credits
  • Client:
    Blueprint Group Pte Ltd, Singapore
  • Design:
    Trine Design Associates Pte Ltd, Singapore
  • head of marketing:
    Khoh Wan Chin
  • creative direction:
    Victor Lim
  • graphic design:
    Hao
  • project management:
    Ryan Hoe
  • photography:
    Joel Lim, Calibre Pictures
  • design team:
    Justin Yeo, Ling Goh & MC
Blueprint 2011
Blueprint 2011
Blueprint 2011
Blueprint 2011
Blueprint 2011
Blueprint 2011
Blueprint 2011

Others interested too