Event Brand Identity

Blueprint 2011

Blueprint 2011 stands for an international fashion event in Singapore, presenting emerging fashion designers under the heading “Brave New World”. The key visual of the campaign shows a fashion model, dressed in avant-garde clothing, delicately emerging from a sculptural forest made of paper elements. The image thus evokes a sense of timeless beauty, yet also manages to convey a bold character of progressiveness. Itself an experimental exploration of the topic of fashion photography, the campaign merges aspects of art, design and fashion.

Red Dot