Brand Identity

Bergen

The objective in the development of the brand identity for the Moscow-based fast food restaurant Bergen was to set it visually apart from its many competitors. With heavily contrasting colours, the brand design is highly visible and emphasises not only the logo but the key visual of a deep-sea trawler. The logo features the geographic coordinates of Norway’s maritime region, where the shrimp and seafood for the restaurant are caught. The puristic orange comma adds a fresh nuance to the colour palette. Hand-drawn illustrations round off the visual identity in a sympathetic way.

Red Dot

Credits

Client:

Bergen Shrimp and Seafood, Suvorovsky District, Tula Region, Russia
Design:

Depot branding agency, Moscow, Russia
Creative Direction:

Alexey Fadeev, Anastasiya Tretyakova
Design Direction:

Nikita Ivanov
Art Direction:

Vera Zvereva
Project Management:

Elena Melnik
Copywriting:

Alexandra Fedoseeva

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