Brand Design Relaunch

Baskin Robbins

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Baskin Robbins is an ice cream speciality brand with a long history dating back to 1945. In South Korea, the brand is constantly evolving to inspire its consumers. The current relaunch is based on imagery by artist Stefano Giovannoni. Animals are depicted to express admiration for the mysteries of Mother Nature and provide grounds to appreciate nature’s delicious gifts. Variable characters fly around with various comical expressions, symbolising the brand’s effort to bring excitement to people with ice cream.

Red Dot

Credits
  • Client:
    BR Korea Co., Ltd., Seoul, South Korea
  • Design:
    BR Korea Design Team, Seoul, South Korea
  • Creative Direction:
    Joongkyu Kang
  • Art Direction:
    Jiyeon Na
  • Graphic Design:
    Seokyun Im, Hyerin Kim
  • Structural Design:
    Moongi Cho
  • Concept:
    Stefano Giovannoni, Giovannoni Design, Milan, Italy
Baskin Robbins
Baskin Robbins
Baskin Robbins

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