The design brief for this sound system for the Genesis G90 was to complement rather than compete with its surroundings. This involved adapting geometric shapes found throughout the G90’s interior. The iconic Bang & Olufsen acoustic lenses emerge from the dashboard as soon as the system is activated, while the anodised machined aluminium grilles sit proudly in the upper door panels.
Statement by the Jury
The design of this sound system for the Genesis G90 shows great attention to detail and blends harmoniously into the interior design.
Credits
Manufacturer:
Hyundai Motor Group, Seoul, South Korea
In-house design
Design:
Bang & Olufsen, Kongens Lyngby, Denmark
Huemen, Christian Polonyi, Garching, Germany
