A.S. Advertising
Food Packaging
Avgoulakia
The design of these egg boxes revolves around the colourful and vivid illustrations of three chicken characters. They are portrayed as heroines, with Captain Mahe representing free-range eggs, Madame Coco synonymous with organic eggs and Miss Nelly with barn-laid eggs. Their names and clothes were chosen specially for the Greek market. For example, the word “mahe” means “fight” or “battle” in Greek. Captain Mahe wears denim overalls and a red bandana, has tattoos on her left arm and epitomises the image of a rebel. The inside of the egg boxes includes games such as wordsearch puzzles.
Credits
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Client:Avgoulakia, Athens, Greece
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Design:A.S. Advertising, Athens, Greece
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Project Team:Antonia Skaraki (Art Direction) Andreas Deskas (Graphic Design) Evri Makridis (Graphic Design) Valia Alousi (Web Design) Sotiria Theodorou (Text)
