event design

Audi Trade Fair Stand Motor Show Paris 2010

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With the central topic “The brand space as a narrator”, Audi’s trade fair stand presented the brand at the Motor Show Paris 2010. The concept’s focal point was the staging of success, which became accessible via a holistic spatial experience. A “communication boulevard”, architecturally full of verve, led the visitor over a rising curve through changing perspectives and topics. The experience gained intensity through interactive display-units and a multimedia brand horizon.

Red Dot

Credits
  • Client:
    AUDI AG, Ingolstadt
  • Design:
    Schmidhuber + Partner, Munich; Mutabor Design GmbH, Hamburg
Audi Trade Fair Stand Motor Show Paris 2010
Audi Trade Fair Stand Motor Show Paris 2010
Audi Trade Fair Stand Motor Show Paris 2010
Audi Trade Fair Stand Motor Show Paris 2010
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