“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
ASUS Archimedes-The Mastermind of Comprehensive PC Assembly Experience
ASUS ARCHIMEDES is revolutionising the PC assembly market by making the process accessible to everyone. Leveraging generative AI, ARCHIMEDES customises user-specific assembly lists, simplifying the journey for beginners and enriching it for experts. It offers tailored guidance and integrates manuals and videos into a user-friendly platform, streamlining the assembly experience.
For novices, ARCHIMEDES clarifies complex processes, while experienced builders benefit from the innovative 3D simulation feature, allowing for the anticipation and resolution of potential assembly challenges. This makes ARCHIMEDES a versatile tool, catering to a wide range of skills and needs.
Additionally, ARCHIMEDES supports ASUS’s commitment to Environmental, Social, and Governance (ESG) principles by advising users to replace only necessary parts, thereby reducing electronic waste and promoting sustainable computing. This approach helps users make informed decisions, minimising resource wastage and aligning with global sustainability efforts.
By making PC building more accessible and promoting eco-friendly practices, ASUS ARCHIMEDES aims to expand the PC DIY market. It democratises technology, making it more inclusive and appealing while fostering a more sustainable tech community. This initiative not only enhances the individual’s assembly experience but also contributes positively to the broader environmental landscape.
Red Dot Award: Design Concept | Ready For Market | Artificial Intelligence
Credits
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Company:ASUSTeK Computer Inc., Taiwan
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Design Leads:Parks Tseng, Miranda Lin
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Designers:Yvonne Chen, Jayson Huang, Pinyu Chiu, Stanley Ma, Martin Huang, Cerise Huang, Lynn Chen, Philip Chiang, Jacqueline Tsai, Andrew Wu, Yu Lin, Gary Lin