Food Packaging

ALL ABOUT SHEEP

The focus of the packaging design for this brand of sheep milk powder was to enable consumers to easily distinguish it from other milk powders, as these products are relatively new on the market in China. This is achieved through a direct visual and tactile reference to the animal. For example, the handles of drawers take the shape of a lamb’s forelock, and the edges of the envelopes are cut into the form of a sheep’s ear. Thus, by cleverly adapting their structure, the boxes become square lambs. The feel of the wool is simulated by embossed characters and patterns.

Red Dot

Credits

Client:

All About Sheep, Beijing, China
Design:

L3 Branding, Beijing, China
Project Team:

L3 Branding: Guanru Li (Creative Direction) Zheng Dong (Design) Mengxi Sun (Project Management)