adidas Superstar – Hall of Fame

This pop-up store in Seoul, South Korea, was projected like a Hall of Fame for staging the current classic Adidas sports shoe “Adidas Superstar sneaker” 40 years after its birth. The goal was to create an experience that highlights the shoe’s deep involvement and evolution in the heart of street culture. Visitors are guided through an exhibition structured by six grand themes including “Hardwood & Backboards”, “Music and Culture Connection” and “Fashion in Superstar”. The content was carefully curated to present the shoe’s history, including music and concert videos of performers who were in love with the sneaker, and also the creative fruits of collaborative projects with international and Korean artists.