Orientation System

adidas HALFTIME

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Created for the Halftime building, which is part of the adidas World of Sports, this orientation system combines graphic elements of game strategy and field marking with the architecture and materiality of the building to playfully guide visitors to their destinations. The central overview board picks up on the exterior shape of the building. The four information levels provide an overview, lead into the levels of the building and distinguish its rooms and spaces. The opulent glass surfaces of nine thematically designed meeting rooms are characterised by individual graphic elements.

Red Dot

Credits
  • Client:
    adidas AG, Herzogenaurach, Germany
  • Design:
    EIGA Design Hamburg, Germany COBE Architects, Copenhagen, Denmark
  • Creative Direction:
    Elisabeth Plass, Henning Otto, EIGA Design
  • Art Direction:
    Maria Bessa, EIGA Design
  • Graphic Design:
    Barbara Madl, EIGA Design
  • Architecture:
    Ulrich Pohl, Yannik Courtin, COBE Architects
  • Project Management:
    Ulrich Pohl, COBE Architects
adidas HALFTIME
adidas HALFTIME
adidas HALFTIME

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