Philips Experience Design
Eye Energizer
ActivEyes
The ActiveEyes eye energizer is primarily aimed at men between 18 and 40 years. The handle is compact and guarantees secure operability. The oval head adapts to the entire eye, but also allows spot treatment on the lid. With three functions – refresh, relax and stimulate – the device offers relaxation and care for tired, swollen eyes. The matte black and straightforward appearance corresponds to the aesthetic preferences of the target group.
Statement by the Jury
With a simple design, the ActiveEyes redefines eye care for a male target group and convinces with comforting features and uncomplicated usability.
Credits
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Manufacturer:Philips, Eindhoven, Netherlands
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In-house design:Philips Design, Eindhoven, Netherlands
