Corporate Design

A Brilliant Joint Venture – OSRAM Continental

The international, Munich-based joint venture OSRAM Continental combines lighting technology with electronics and software to offer a broad portfolio of innovative lighting solutions for the automotive industry. The appearance of the newly founded company is deliberately kept simple and, at the same time, smart, breaking the characteristics of light down into three design principles: contrast, movement and focus. Thus, the corporate design is intended to appear as an agile interface based on the contrasting interplay of black and white, with eye-catching orange accents.

Red Dot

Credits

Client:

OSRAM Continental GmbH, Munich, Germany
Design:

KMS TEAM GmbH, Munich, Germany
Management:

Patrick Märki
Design Team:

Miriam Rieger, Adriana Böhm, Gabriel Weiss (Motion), Frederik Mair (Motion), Markus Sauer (Digital), Sabrina Weigert (Digital), Arne Vogt (Digital)
Copywriting:

Dr. Àxel Sanjosé, Bettina Witzig
Brand Strategy:

Vera Schnitzlein, Kathrin Schneider
Account Management:

Alfons Deinhard, Franziska Hösl, Carolin Berger, Jana Hanrieder (Motion), Jana Schauhuber (Digital), Debora Pengel (Digital)
Implementation:

Christina Baur, Carolin Feuerstein, Edin Ferhadbegovic, Angela Keesman