Client: SERVICEPLAN GROUP, Munich, Germany
24 Solar Terms & Gods
Statement by the Jury
The illustrations of the 24 deities assigned to the solar dates of the Chinese calendar captivate with an archaic mythological aura and at the same time show them in their humorous human character. The uniform colour scheme and the slightly eccentric use of typography in the different media capture the cultural aspects excellently, so that the viewer immediately feels addressed and inspired to learn more about their meaning.
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Client:Nanji E-Commerce Co., Ltd., Shanghai, China
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Design:Shenzhen Firstdot Design Consulting Co., Ltd., Shenzhen, China Nanji E-Commerce Co., Ltd., Shanghai, China
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Project Team:Nanji E-Commerce Co., Ltd.: Haibin Kong (Creative Direction) Chenxi Ji (Graphic Design) Huanmei Sun (Graphic Design) Lin Huang (Editorial Work)