The branding for this graduate exhibition seeks to honour the student days, despite all turbulence caused by the COVID-19 pandemic. Posters, publications, infographics and exhibition souvenirs feature bright colours to set a positive mood. In addition, the visual identity is characterised by shapes with irregular edges. The idea behind this is to compare the past experiences to torn-off calendar pages. The paper scraps thus represent the difficult times the students have gone through. The colourful key visuals catch the eye with a high degree of abstraction and create a recognisable brand aesthetics.
Credits
University:
The Hong Kong Polytechnic University, Hong Kong
Supervising Professor:
Ken Li
Design:
Ning Sum Ung, Lok Yi Louie Cheung, Nicholas Cheung, School of Design, The Hong Kong Polytechnic University