Red Dot Label

The Basic licence entitles you to use the Red Dot Label in conjunction with the award-winning product and in all corporate and marketing channels worldwide. This licence is included in the Regular Winner Package and can be used as the basis for your global communications. It is valid for the entire life cycle of your product.

Your advantages at a glance:

• Global use: Licence holders are entitled to unrestricted use of the Red Dot Label for the entire life cycle of the award-winning product
• Approved for use by manufacturers & design studios: The companies named in the registration process may officially use the label
• Comprehensive communication options: The label can be used in digital and printed corporate media, including websites, social media, press relations, presentations, trade fairs and showrooms.

Who is the Basic licence suitable for?

• The Basic licence is particularly suitable for companies with a product that is not directly marketed or only sold in a proprietary online shop.

If you would like to use the Red Dot Label for other brands, the POS or in external sales channels, opt for the Advanced licence.

The Advanced licence also entitles the holder to use the Red Dot Label worldwide – but for a wider range of applications than the Basic licence. This licence offers maximum brand communications flexibility because it can also be used in conjunction with other brands at the POS and in retail settings. The licence is valid for the entire life cycle of your product.

You can purchase the licence as an add-on to your Regular Winner Package or receive it automatically at the best-value price when you book the Bold Winner Package. 

Your advantages at a glance

• Additional use for other brands: Use of the Red Dot Label for your other corporate brands or trademarks
• Unlimited use at the POS: Display the label on unlimited sales and promotional materials such as packaging, displays or shop window decorations
• Use in external sales channels: Retailers and distribution partners can use the Red Dot Label to market the award-winning product
• Unlimited range: The licence is valid worldwide and for the entire life cycle of the award-winning product

Possible applications

• Brand diversity: If a product is sold under its own brand name and under a private label, the Red Dot Label can be used for both
• Sales promotions: Promote the award-winning product on unlimited packaging, displays and advertising materials in retail outlets 
• Commercial distribution: Retailers and online marketplaces can use the label for marketing in their channels

The Advanced licence lets you maximise the reach of your Red Dot Label and raise the profile of your award-winning product across all relevant sales channels.

A Winner Package is a package of services for winners in the Red Dot Award: Product Design that combines all the benefits of the award. It includes effective measures to put your award-winning product and your brand in the spotlight – online, in the Red Dot Yearbook and at international exhibitions.

You also receive a certificate as official confirmation of your award and the right to use the prestigious Red Dot Label.

Two Winner Package versions are available: “Regular” and “Bold”, each offering different services. You can book these until 11 April 2025 and supplement them with optional add-ons. When you have made your booking and received confirmation of payment, you can immediately start using the Red Dot Label to communicate your success.

Booking a Winner Package is obligatory for winners in the Red Dot Award: Product Design. 

When you submit an entry for the Red Dot Design Award, you agree in advance to book a mandatory Winner Package in the event that you win an award.

The Red Dot Label is immediately available for use once you have booked your Winner Package. The booking is deemed to have been made as soon as you receive an email confirming your payment.

The right licence for you depends on how and where you want to use the Red Dot Label.

• Basic licence: Use in corporate communications, marketing materials and digital channels
• Advanced licence: Use on product packaging, at the POS and in external sales channels, as well as in conjunction with other brands

If you are unsure which licence is right for you, please contact us for personalised advice by email at label(at)red-dot.de.

Yes, if you initially book the Basic licence and decide you want to use the Red Dot Label more extensively, you can always upgrade to the Advanced licence.

Both licences are valid worldwide and for the entire life cycle of the award-winning product. Annual renewal is not necessary.

The licence is included in your Winner Package. If you have booked a Regular package and would like to upgrade to the Advanced licence, you can do this in your My Red Dot account. You get the best deal on the Advanced licence if you book the Bold Winner Package. 

Once the licence fee has been received, use of the label is generally approved within a few working days.

The licence fee is a one-off payment, and the licence is valid for the entire life cycle of the award-winning product.

Each award has its own label. Depending on the award you win, you will either receive the Red Dot Winner Label or the Red Dot: Best of the Best Winner Label. 

In addition to these two classic labels, there are individual labels for specific sectors to highlight the award even more effectively. Companies in the automotive or lighting sector can communicate their excellence with the supplementary “Car Design” or “Lighting Design” labels. 

Additional labels are also available for “Sustainable Design” and “Innovative Design” meta-category award winners.

To use the labels, you need one of the two licences (Basic or Advanced).

No, the Red Dot Label can only be used in the specified form and colour. To ensure uniform branding, customisation is not permitted. If you have any questions about how best to integrate the label into your design, take a look at the design manual. It contains all the important specifications and guidelines.

The Basic licence entitles the holder to use the Red Dot Label in connection with the award-winning product:

• Worldwide
• For product’s entire life cycle
• By the manufacturer named in the registration and the external design studio for use in corporate communications (websites, social media, press relations, presentations, trade fairs and showrooms)

No, you need the Advanced licence to do that. The Basic licence doesn’t cover label use on sales and promotional materials.

The Advanced licence is ideal for companies that want to make the most of their Red Dot Label. It offers maximum flexibility for retail brands, external retailers and POS sales promotions. If you want your award-winning product to be visible everywhere – from the packaging to the shop window – the Advanced licence is the right choice for you.

The Advance licence entitles the holder to use the Red Dot Label in connection with the award-winning product as follows:

• Worldwide use 
• Use for the entire life cycle of the award-winning product
• An unlimited number of product packaging, labels and price tags
• Sales displays, stands and signage
• Shelf stoppers, wobblers and shop window decorations
• Information screens, floor stickers and ceiling hangers

If you need to know anything about integrating the Red Dot Label into your advertising materials, all the important information can be found in the accompanying design manual.

Yes, external retailers and distribution partners are permitted to use the Red Dot Label to market the award-winning product in their sales channels.

No, with the Advanced licence, you can use the label for all your company’s brands and private labels.

Yes, it applies to both high-street stores and online sales channels worldwide.