The year’s best designers and agencies 2024
The winners of the Red Dot Award: Brands & Communication Design 2024 have stood out from the crowd thanks to their…
Lu Chen
Passionate graduate
Lu Chen is a graduate of the Academy of Art University in San Francisco. As an independent designer, she follows the principles of originality, innovation and practicability to create brand identities with which people can emotionally identify. Through her work, she aims to achieve a lasting impression in order to ensure that her clients' projects receive the desired attention.
Red Dot über Lu Chen
The Red Dot confirms my passion and ambitions on my career path in design.
Lu Chen
Winning project 2023
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Video Game Museum
The Video Game Museum in Shanghai offers visitors an immersive experience that evokes a sense of nostalgia through graphics in pixel art design. Vivid colours, strong contrasts and complex textures bring dynamic visuals to the environment.
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