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Interview about the project “TUGG Burgers”
Kurppa Hosk
Kurppa Hosk is a brand agency with offices in Stockholm and New York. It solves the complex problems of business clients by harnessing the powers of strategic thinking and design. In the rebranding project for the hamburger chain TUGG, the Kurppa Hosk team played to its strengths to create a brand that is unusual and likeable, featuring a bold and consistent design.
Red Dot about Kurppa Hosk
People seem to appreciate the playfulness and visual richness the brand identity conveys.
Thomas Kurppa
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Vindmark
Vindmark specialises in the optimisation and circular repowering of existing wind farms, which requires an in-depth understanding of wind behaviour. A dynamic, timeless design inspired by the movement of the wind conveys the concept of sustainability and circularity in a visually appealing manner.
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TUGG Burgers
The Swedish burger chain TUGG wanted a fresher brand identity, free from stereotypes. To meet this requirement, the Kurppa Hosk Studio chose a playful communication approach in which typography and eye-catching character design play the leading roles.
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Alleima
The creation of the Alleima brand, formerly Sandvik, brings together 160 years of tradition with a modern design that reflects highly complex operations and precise engineering. The colour palette and authentic imagery capture both the past and the future, creating a forward-looking Scandinavian identity.
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