Brand Design

Zoonior

Zoonior, a portmanteau that combines zoo and junior, is the name of an initiative that seeks to defend animals and abolish zoos. It is aimed at teaching children the fundamental importance of animal protection and animal rights. The brand design chooses an emotionally appealing illustration style showing endangered animal species that are often kept in zoo enclosures that are too small. The brand logo is reminiscent of a smile, symbolising the joy of learning children. The sales proceeds from the appealingly branded products will be donated to animal welfare organisations.

Red Dot