Youniq offers stylish rental apartments with a sense of community living. Previously aimed at students, their services have recently opened up to everyone. Hence, the corporate design needed to become more inclusive, with a focus on lifestyle and emotions as a connecting link between the different target groups. This is reflected in the new image pool, but also in the elegant yet bright and friendly word mark. Easy-to-follow design guidelines ensure consistency across different channels and countries.
크레딧
Client:
CORESTATE Capital Group GmbH, Frankfurt/Main, Germany
Design:
CORESTATE Capital Group GmbH, Frankfurt/Main, Germany
Project Team:
Stefanie Spert (Creative Direction)
Andre Zahlten (Head of Marketing)
Elmar Holland-Moritz (Concept)
Philipp Kleindienst (Digital Concept)
Robert Schmelzer (Artwork)