Brand Design

XIANGDU

The company XIANGDU is a Chinese service provider specialising in digital visual design. Its new brand mark consists of four English initials, with the “X” standing for Xiangdu, the “T” for technology, the “A” for art, and the “D” for design. The creative arrangement of these letters has led to a visual language that is characterised by flexibility and allows for the use of ever new key visuals. The consistent implementation in black and white projects a distinctive overall image.

Red Dot

크레딧

Client:

Zhejiang Xiangdu Display Technology Co., Ltd., Hangzhou, China
Design:

Hangzhou Normal University, Hangzhou, China
Project Team:

Guosheng Lin (Design Director/Graphic Design) Yanqing Sun (Graphic Design) Tingting Wang (Typography)