Client: Honeycare, Shanghai, China
Out-of-Home Campaign
VinziRast Gets You Back on Your Feet
This touching campaign by VinziRast, an Austrian charity for people experiencing homelessness, sought to raise awareness for the topic and encourage donations. Pieces of cardboard were used to create life-size human figures. Each figure tells the true story of a person who found a home after spending time on the streets. Fragile but proud, the artworks were at the heart of the campaign, accompanied by audio stories and by out-of-home and digital ads.
크레딧
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Client:VinziRast, Vienna, Austria
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Design:Heimat Wien, Vienna, Austria
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Project Team:VinziRast: Renate Hornstein (Concept/Text/PR) Robert Korbei (Managing Director)
Heimat Wien: Simon Pointner (Art Direction/Creative Direction/Concept) Fabian Kohlert (Art Direction) Philip Krautsack (Creative Direction) Paulina Sadlo (Graphic Design) Leopold Kreczy (Text) Barbara Binge-Furtner (Project Management)
Blautöne: Ines Schiemann (Music/Sound Design) Blaupapier: Alfred Lechner (Post-Production) Nina Herzog (Artwork) Yannik Steer (Photography) Claus Bukowski (Photography Assistant) Havas Media (Media Agency)