UST

A new brand design was developed for the digital transformation solutions company UST. The simplified name and the concise, dynamic logo are modern representations of the same core values, technical expertise and nimble, innovative thinking that have defined the company for over 20 years. The logo conveys it as bold and dynamic and is a visual representation of the building blocks. The brand’s primary colour palette is composed of two complementary shades of teal as well as a soft black and white, complemented by individual accent colours. Simple icons are symbolically linked to comprehensive ideas and provide a visual connection to these concepts in both print and digital applications.