University: Art Academy of Latvia, Riga, Latvia
Brand Design
USEFAIL
This branding focuses on flagging up the environmental damage caused by industrial waste. Characterised by the signal word “fail” and implemented in a crossed-out type, the brand name references harmful substances generated in the process of producing “useful” objects. The design uses the symbol of a root to convey that combustion products like fly ash gradually contaminate the soil and the ground water when left carelessly on the ground. Complemented by a newspaper aesthetic in dull grey and beige tones, a visual appearance is created that can be grasped intuitively, yet remains easily recognisable.
크레딧
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Client:Cycle-Sustainable Recycling Co., Ltd., Tainan, Taiwan
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Supervising Professor:Yu-Wen Lu, Tsung-Hsien Chang
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Design:Pin-Kai Chuang, Tzu-Ting Huang, Ming-Xuan Lin, Jun-Hong Ye, Kun Shan University