The Table

The Table is a cultural complex for the employees of SK Telecom, a South Korean telecommunications company, where people can enjoy food and rest in a comfortable atmosphere. Composed of three items – a horizontal line, the visual features of the brand’s typeface and the initial “T” – the brand mark is designed to mirror the structural features of the piece of furniture that gave the venue its name. The long horizontal line is part of an effective design system that represents the cultural complex by using only highly reduced visual elements, horizontal and vertical lines. An eye-catching feature is the Synergy Red, SK Telecom’s corporate colour, for highlighting information and touchpoints.