Client: MuKK GmbH, Münster
Orientation System
The Music Hotel
The entire building of the “nhow Hotel” in Berlin is marked by a musical golden thread. The guidance system was developed to match the pre-existing corporate design with the aim of underlining the interior design created by the New York-based designer Karim Rashid and integrating it seamlessly into the architecture by Sergei Tchoban. The implementation used distinctive lyrics from well-known songs of various genres. The texts are matched to relevant places within the hotel in such a way that every interaction with them becomes a musical journey.
크레딧
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Client:nhow Berlin
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Design:Scholz & Friends
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Executive Creative Direction:Wolf Schneider
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Creative Direction:Olivier Nowak
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Photography:Jürgen Krugsperger
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Account Management:Alina Botvinnik