The McDelivery Packaging

McDonald’s launched the first worldwide delivery service, McDelivery, in the company’s history in 2017. Since 2018, this service has also been available in Germany. The launch had to be communicated to all of their franchisees beforehand. Therefore, this promotional campaign was developed as a limited packaging edition for the best-selling favourites on the fast food chain’s menu. Its eye-catching design creates associations with the familiar shapes of McDonald’s packages and also shows some well-known, iconic design elements of the delivery industry. Together with the first reference to the upcoming change, the packaging was filled with the products of their daily business, a burger and chips, to let them experience the new service.