Brand Design Relaunch

THE HANDSOME

THE HANDSOME is an online shopping platform for a South Korean fashion business. The new brand design represents a cross-company platform that avoids compromising the visual identity of the participating fashion brands. The new brand mark has been designed with fine-grained size and space control, taking into account both readability and the need to attract attention in an online environment. The spaces created by the three consecutive, thick bars provide a visual framework for a variety of lifestyles. Through its differentiated branding, the company aims to establish itself as a global fashion and lifestyle platform.

Red Dot

크레딧

Client:

HANDSOME Corp., Seoul, South Korea
Design:

HuskyFox Inc., Seoul, South Korea
Project Team:

HuskyFox: Doohee Lee (Creative Direction) Kiyoung Jung (Creative Direction) Taeehee Lee (Strategic Planning) Heewon Kim (Graphic Design) Hyuncheol Ahn (Graphic Design)