Red Dot Award: Communication Design 2016 – the jury continues to grow
The EL Emotion
There are many different aspects to elevators. Elevators are machines, but they also serve as a medium for connecting spaces. Comprising metal and artificial materials, elevators present a mechanical coldness and heterogeneity, which is not a pleasant experience for the user in most situations. However, if sunlight enters the window, it would provide a warm and positive feeling.
By installing a projector in the elevator, images of natural elements can be projected onto the interior wall. It seamlessly connects artificial spaces and natural elements to provide users with a positive emotional experience. Elevators may no longer be cold transport machines. Who knows? Taking the elevator can be the best moment of your day.
크레딧
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Company:Hyundai Elevator, South Korea
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Design Lead:Oh Jae joong
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Designers:Bang Jung ho, Lee Won ho, Park Chae woo