As part of a relaunch of the FrischeParadies private label, a high-quality design was created with an artistic signature that reinterprets the brand. The packaging is marked by shapes that visualise the moving sea. The result is a clear brand image that highlights a rough brushstroke design which acts as a distinctive eye-catcher and visual anchor. This gives the brand appearance a high degree of recognisability. Moreover, it communicates the notions of “l’art de vivre” and a sophisticated lifestyle combining art and enjoyment in line with the brand message.
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Client:
Frankfurt/Main, Germany
Design:
MÜNZDIEAGENTUR GmbH, Montabaur, Germany
Project Team:
FrischeParadies: Martina Braun-Rodmann (Head of Marketing)
Christian Horaczek (Head of Company)
MÜNZDIEAGENTUR: Petra Löwenstein (Art Direction)
Mira Manns-Szczublewski (Art Direction)
Thomas Hartmann (Concept)
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