Documentation

The Berlin Fashionweek Photodiary™ #2

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This documentation presents an authentic look behind the glamorous scenes of the Berlin Fashionweek. Models without make-up, garbage in the foyer, empty seats, exuberance and exhaustion after the show – these emphatic moments illustrate how much work and strain is behind the perfect surface of a fashion show. All photographs were taken with tiny rangefinder cameras and developed using analogue processes. The high-quality ma-terials and a clear design lend the book the appeal of a timeless fashion accessory.

Red Dot

크레딧
  • Design:
    Joern Toellner Design, Berlin
  • creative direction/concept:
    Marc Schuhmann, Joern Toellner
  • art direction:
    Joern Toellner
  • text:
    Jan Joswig, Susanne Kaloff, Bjoern Luedtke, Campbell McDougall, Hili Perlson, Turid Reinicke
  • photography:
    Marc Schuhmann, Karsten Friemel, James Gregory Atkinson, Chloé Richard
  • printing:
    Seltmann Druckereibetriebe, Lüdenscheid
The Berlin Fashionweek Photodiary™ #2
The Berlin Fashionweek Photodiary™ #2
The Berlin Fashionweek Photodiary™ #2
The Berlin Fashionweek Photodiary™ #2

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