Food Packaging

Thai Wisdom Rice

This packaging design pays tribute to the traditional rice growing in Thailand. In order to convey the high quality of jasmine rice to the customer, the image of a hand-carved sculpture, which illustrates the laborious steps in the cultivation process, has been integrated into a close-up view of a grain of rice. The large oval shape is easily recognisable and invites the beholder to explore the microcosm on the packaging in more depth. In an artful way, the motif suggests that the organic rice in the packaging has been produced with just as much attention to detail.

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