Client: Otto GmbH & Co KG, Hamburg, Germany
Poster Series
Taiwan
This series of posters communicates Taiwan’s characteristics of hospitality and helpfulness as well as its transparent epidemic prevention strategy in a bid to advertise holidays and short stays there. Streamlined motifs and short core messages have a concise and succinct impact. Hands are featured as a repetitive common thread throughout the design. Hands holding each other in a protective and supportive way combine to create an outline map of the country. Each motif and each feature is allocated a clear colour scheme, visually reinforcing the respective message.
크레딧
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University:Chihlee University of Technology, New Taipei City, Taiwan
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Supervising Professor:Shih-Lun Chen
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Design:Ya-Ci Cai, Chihlee University of Technology