In view of the competitive Thai market for honey, the Supha Bee Farm brand introduces an unusual gift box. The outer packaging is inspired by a beehive frame. Appropriately, it is equipped with a paper honeycomb to protect the honey bottle inside. The reduced and aesthetically refined style of the packaging focuses on the key product values: natural, simple and beautiful. Furthermore, the elaborate design emphasises the quality of the content. A logo that plays with the brand initials “S” and “B” to create a bee-like shape rounds off the visual identity.