Beverage Packaging

STUBBORN SODA

Bold typography and striking colours were used for this brand refresh, which was developed to be applied in the concept for the packaging, the online presence and at the point of sale. A letterpress-like type gives the design a modern editorial aesthetic. The three flavours – Black Cherry Tarragon, Agave Vanilla Cream Soda and Classic Root Beer – are represented by non-primary, complementary colour blocks which reflect the unexpected combinations of ingredients. The alignment of the name intentionally mismatches the horizon line on the can as a subtle nod to the brand’s stubborn ethos.

Red Dot