Silence Aloud – A Confrontation with Loneliness
Station ID, Brand Design
SRF News
As a response to the fundamental change in media consumption caused by digitalisation, the aim of the redesign for SRF was to create a strong news brand with a channel-independent look which meets the various usage needs of the Swiss population. Each format of the new SRF News brand shows news within a certain editorial or geographical context. The new brand visualises this context as a sphere in an abstract form by using the building blocks of the underlying media technologies (pixels, grid points, fractals, radio waves), which are recombined in various broadcast-specific key visuals. The result is a modernised look that evolves from the previous design.
크레딧
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Client:SRF Schweizer Radio und Fernsehen, Zurich, Switzerland
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Design:Regardez! Entertainment GmbH, Zurich, Switzerland
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Project Team:SRF Schweizer Radio und Fernsehen: Alex Hefter (Supervision) Severine Brugger (Project Management) Cordula Gieriet (Co-Project Management)
Regardez! Entertainment: Bart Wasem (Executive Creative Director) Christian Roggy (Executive 3D Supervisor) Jürg Steudler (Senior Brand Consultant)
