Siemens Healthineers Brand Sound
심사평
The corporate sound concept for Siemens Healthineers impresses with its unique and holistic acoustic appeal in that it pushes the boundaries to set new standards in the field of corporate sound design. It integrates excellently into the brand architecture and has been implemented to creative, professional and emotionally convincing effect. Particularly noteworthy is the sound element inspired by the dot matrix of the logo with its forward dribbling beat.
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Client:Siemens Healthineers, Siemens Healthcare GmbH, Erlangen, Germany
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Design:why do birds, Berlin, Germany
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Project Team:Siemens Healthineers: Michael Schmidt (Senior Design Director Brand Engagement) Silke Schumann (Head of Brand Management)
why do birds: Alexander Wodrich (Managing Director) Leopold Hoepner (Creative Director) Johannes Lehniger (Sound Design)