NAVER Hangeul Signboard & Cheonggyecheon Campaign
Print Ad
Schneeflocke
The permanent all-wheel drive, quattro, from Audi provides maximum traction on every terrain. The result is a particularly secure driving experience. And what that precisely means is shown by the print advertisement in the carmaker’s characteristic and striking style. With the motif of a snowflake, constructed simply from adhesive tape, the graphic design combines two opposites: a technical innovation meets a simply built ice crystal. The reduction to a symbolic visual language concentrates the attention on the distinctive branding.
크레딧
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Client:AUDI AG, Ingolstadt
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Design:Philipp und Keuntje GmbH, Hamburg
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creative direction:Diether Kerner
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art direction:Markus Dominitzki