Social Campaign

S7 Airlines: FlyHome

뒤로 다운로드

Airlines have been hit particularly hard by the Covid-19 pandemic. But instead of encouraging people to fly, the #StayHome campaign by S7 Airlines rewarded consumers for obeying travel restrictions and staying at home. The participants were asked to press the “I’m at home” button on a dedicated website or in the app every day in order to earn bonus miles. More than 100,000 people registered for the campaign and thus stayed in contact with the brand over a prolonged period of time.

Red Dot

크레딧
  • Client:
    S7 Airlines, Moskow, Russia
  • Design:
    TutkovBudkov, Volgograd, Russia
  • Project Team:
    TutkovBudkov: Dmitriy Tutkov (Executive Creative Director) Ermek Cherkesov (Art Direction) Natalia Kuchishkina (Art Direction) Oleg Barinboim (Creative Direction) Alina Baeva (Motion Design) Anna Dzhandoeva (Account Management)
S7 Airlines: FlyHome

Others interested too