Client: Renault, Boulogne-Billancourt, France
Logo Design
Russian Premier League
The Russian Premier League is the country’s main football championship, which has the best teams competing against each other. With the aim of building a prominent brand, a competition to develop a new logo design for the league was held in 2018. The new logo of the brand is based on the archetypal symbol of Russia – a bear with a piercing look. The bear is inscribed into the pentagon of a classic football and shows the colours of the Russian flag: white, red and blue. These contrasting colours blend together and symbolise the competitive spirit which is present in any sport, especially in football.
크레딧
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Client:Russian Football Premier League, Moscow, Russia
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Design:Art. Lebedev Studio, Moscow, Russia
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Creative Direction:Aleksandr Shtefanets
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Art Direction:Egor Zhgun Sergey Kulinkovich
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Design Team:Egor Zhgun Evgeny Panov Alexander Maltsev Pavel Zyumkin
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Type Design:Ksenia Erulevich
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Motion Design:Alena Sofina
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Photography:Igor Fatkin
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Project Management:Anna Kravtsova Svetlana Kost