Visual Identity

Romanian Gymnastics Federation

Romanian gymnastics turned into a global brand when Nadia Comăneci captured the world’s heart during the 1976 Montreal Olympics. However, after several successful decades, the heyday of gymnastics in Romania appeared to be over, and it was time for a new beginning. The Romanian Gymnastics Federation brand is set to become modern and future-proof by going back to the roots. The new visual identity focuses on the art of movement, with simple yet elegant elements fluidly interconnecting.

Red Dot

크레딧

Client:

Romanian Gymnastics Federation, Bucharest, Romania
Design:

VMLY&R Commerce Bucharest, Bucharest, Romania
Project Team:

VMLY&R Commerce Bucharest: Bianca Dragu (Designer) Bogdan Teodorescu (Creative Director) Alex Petrescu (Creative Strategist) Simona Lungu (Client Service Director)

Sebastian Dragu (3D Artist) Liviu Ivanov (3D Artist) Rares Dumitrel (Copywriter) Madalina Tanase (Account Management) Ionut Iacobache (Production)